More from the list building seminar
ByAnother inspirational speaker last weekend was Simon Leung. This guy was working for Google right at the start. Before anyone had even heard of Google. Can you imagine that, a world without Google?
He came up with some very useful tips. We all know Google like unique content, but it goes way deeper than that. The reviewer has to be impressed with real quality. The more knowledgable a site appears the more highly its ranked in Googles eyes. Their main concern is to offer value to their clients.
So Google love corporate sites. The more professional you appear to be, the better. So avoid using templates that everyone and his dog are using.
Never try to fool Google by using software that bends the rules. They have real people trawling through the sites looking for just that. It would only be a matter of time before your discovered.
If your using a squeeze page make sure that you never place ads on it. Its also not enough to just say we never abuse your email under the optin box. It should be actually linked to a privacy page. In saying that, I have seen many successful landing pages that have not followed that rule.
Here is a point worth mentioning as well. When your giving away a free report Google have a preference on the way its worded. It should not say download your free report here. Instead it is better to say free access to your report. The point being that if you optin then the report is not really free, but mearly being exchanged for an email address.
I don’t really understand why thats important, but it did come from Simon Leung and the man is vast sea of knowledge when it comes to Google.
More soon.
Andy Beveridge
http://www.andybeveridge.blogspot.com/
